Position Summary
As a member of the professional staff, contributes a high level of specialized knowledge and skill in a discipline (e.g., Accounting, Finance, Human Resources, Information Technology, Resort Operations, Sales & Marketing) area to support department and/or function objectives. Generally, works with considerable independence, developing operating plans and related operational processes for own department in alignment with broader business objectives. Responsible for selection, supervision, and development of staff in accordance with company policies and procedures.
The Assistant Vice President, Field Marketing Operations (AVP) will be responsible for helping to create, implement and execute marketing strategy and designated marketing programs required to generate qualified tours from marketing operations supporting Vacation Ownership (VO) sales galleries and to achieve and/or exceed tour and revenues budgets. All program execution shall comply with applicable Brand and Legal standards.
As a Marketing Operations leader, the AVP must lead by example, demonstrate familiarity with the company brands, required processes, policies and procedures and assure that all of the marketing personnel adhere to them; demonstrate fiscal responsibility and increase production efficiencies; be able to analyze problems, demonstrate good judgment, make sound decisions and implement solutions; be able to implement major change, when necessary; be politically astute in dealing with Regional and Corporate leaders within the company.
Expected Contributions
Field Marketing Operations
- Partner with Sales/Marketing Senior Leaders, RVP, PDs, DOMs, to develop new initiatives at the site level to drive tour growth:
- Provide Support to the HVO RVP.
- Provide On-Site Support for HVO PD’s and DOM’s.
- Maintain and bridge the relationship between the sites, CMD and corporate.
- Communicate with all sites as to their day-to-day business needs.
- Manage issues and make improvement adjustments to budget on a weekly and monthly basis.
Channel Analytics
- Analyze channel performance by site and recommend adjustments as to process improvement, lead/tour qualifications and changes in personnel.
Legal Compliance of marketing programs
- Assisting site teams with the CAF process to ensure they are legally compliant.
- Communicate with sites to ensure all collateral is in legal compliance.
- Assess projects and needs and funnel them through Creative Services for development.
- Ensure projects are processed through legal and brand review.
Best Practices
- Communicate and implement consistent processes within HVO.
- Mentor DOM’s and new Marketing Management.
Package Sale Growth
- Responsible for Maximizing On-Site packages Sales from all Channels - Access, Universal Access, site Bouncebacks, universal Bouncebacks, In House, Linkage and POS.
- Conduct package sale training for ME’s.
- Work with site leadership to maximize Access NET Efficiency, expanding NOE and POS Reload and New.
- Identify opportunities for package sale growth by site.
Monthly BUVAR critiques
- Participate in all monthly BUVAR’s.
Site Visits
- Travel to each site as needed.
- While on site, review with PD & DOM a site/audit checklist to make sure all marketing processes and audit processes are being performed and maximized.
- Review marketing channels and look for opportunities to increase tours and volume.
Candidate Profile
Education
- Four-year college degree preferred or equivalent experience.
Experience
- Minimum of ten years’ experience managing major vacation ownership on-site marketing programs.
- Minimum 5 years’ experience with company on-site marketing leadership preferred.
Skills/Attributes
- Demonstrated success in managing past marketing programs and campaigns.
- Demonstrated ability in conceptualizing, planning, organizing and implementing multi-faceted marketing campaigns.
- Demonstrated ability to develop marketing budgets, proformas, and strategic plans
- Excellent interpersonal and highly developed and effective verbal and written communications skills.
- Possess communication skills and style for working with a dynamic sales and marketing organization.
- Ability to represent company in a professional manner.
- Ability to explain complex ideas clearly and concisely in a manner appropriate to the audience.
- Conceptual thinker.
- Proven ability to gather the required information to analyze trends and surface possible solutions.
- Demonstrated ability to influence vertically and horizontally.
- Proven ability to develop and maintain effective relationships with a broad group of stakeholders in order build trust and influence key decisions.
- Proven ability to challenge organizational norms and accepted thinking to improve effectiveness.
- Proven ability to consistently meet deadlines through effective multi-tasking and reprioritization of tasks.
- Willingness and ability to travel domestically and/or internationally, when necessary, up to 30%.
- Willingness and ability to meet aggressive schedules.
Salary range $197,000 - $247,000 annually
Hyatt Vacation Ownership is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
